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Atlantic City Alliance To Begin Advertising the City’s Non-Gaming Options

Blake Shelton concert Atlantic City NJ
Townsquare Media

Atlantic City‘s marketing arm is responding to a wave of casino closings with a new ad highlighting the many other things there are to do in the city.

Starting tomorrow, The Atlantic City Alliance will be running full-page ads in the Wall Street Journal, the Star-Ledger of Newark, and the Philadelphia Inquirer showing the many things Atlantic City offers that don’t involve gambling. The ad features a picture from the stage of the recent free Lady Antebellum concert on the beach, showing the huge crowd, and mentions the beach, shopping, dining, entertainment, and other attractions.

The ad comes just days after Revel announced it will shut down on September 10th. Showboat is scheduled to close at the end of this month and Trump Plaza will follow on September 16th.

The Associated Press contributed to this report.

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