If You’re Going to Rutgers in the Fall, You Better Like Coca-Cola Products
After nearly a decade of using only Pepsi products on its campus, Rutgers has crossed over in favor of Coca-Cola products for the fall.
Big deal, right?
Well in the soft drink world, it is a big deal. A huge one in fact.
According to NJ.com,
Beverage contracts are a major boon for colleges and universities who agree to sell products made by one company in exchange for millions in revenue. Rutgers first agreed to a 10-year, $10 million contract with Coke in 1994 before switching to Pepsi when it offered a decade-long, $17 million deal in 2005.
Rutgers began the switch-over on July 1st.