There is no snooze button, there is no reset button, there is only one way to turn off this alarm clock...

According to NBC 10 in Philadelphia,

"Once it goes off, to stop it you must get out of bed, go into the kitchen or bathroom, and punch the day's date into a telephone-style keypad. That's the only way to stop the loud `ding-ding,' designed to sound like a customer angrily banging on a concierge bell at a hotel.

It was invented by Paul Sammut, a 25-year-old engineer who lives in Hoboken. During the day, he builds and researches underwater robots and vehicles at the nearby Stevens Institute of Technology."

Evidently Paul was having a hard time getting out of bed, so he started working on a prototype and has been using it ever since.  A friend suggested that he try selling the alarm clock, but at $350, I will just go to bed a little earlier!