Oh No! Dunkin’ Donuts is Changing Their Name
You may not be going to “Dunkin’ Donuts” for your morning coffee anymore.
The very popular chain is testing out a name change in Pasadena California with plans to test it out along the west coast.
What is the new name?
Well, they’ll be like Madonna or Cher by going by just one name…Dunkin’.
— Pasadena News Now (@news_pasadena) July 31, 2017
Yes, Dunkin’ Donuts is testing out dropping the “donuts” in their name. They will also be testing out a new tagline “Coffee and More.”
If you think about it, this change does make sense. They serve much more than just donuts.
While they are the number one retailer of donuts in the country they want their brand to align with all of the other options they offer like the drink variety and sandwiches.
In a statement the C.E.O. of Dunkin’ Donuts said they want to make ”Dunkin’ Donuts U.S. into a beverage-led, on-the-go brand.”
There is no timeline for a full country wide roll out of the new name just yet.