Imagine yourself being on a recreational ice hockey team (or any amateur team). You might get five or ten people in the stands to watch your game. Unless Budweiser steps in.

Two recreational ice hockey teams in Canada were told a documentary was being filmed about their sport. However, behind the scenes, Budweiser Canada was setting them up for something much bigger -- they packed the stands, brought in cheerleaders, confetti guns, professional sportscasters, and more, just so the players could get a taste of what it's like to be in the big leagues.