Philadelphia television host Sally Starr has died at the age of 90.

 

Sally Starr (Facebook)

WPVI TV, where Starr began her career as a children's show host in the 1950's,  reports she died at a convalescent home in Berlin, New Jersey.

She legally changed her name from Alleen Mae Beller in 1941. Starr was also a member of the Philadelphia Broadcast Pioneers Hall of Fame.

She and her horse Pal appeared  every afternoon on Channel 6 playing western shorts and Popeye cartoons on the Star Theater.

Starr's show was cancelled in 1971 drawing the largest mail protest in WPVI history according to her page on the Philadelphia Broadcast Pioneers Hall of Fame website. She later hosted shows on two other Philadelphia TV stations and several radio programs.

A fire destroyed her home in Florida in 1987 and with it much of her memorabilia. She moved back to New Jersey and lived with her daughter in Atco for many years.

Funeral services will be private according to WPVI TV.

She's the second legendary east coast TV host to pass away in recent weeks. Rex Trailer, who hosted the children's show Boomtown on WBZ TV in Boston, died on January 13.