We won't have the Most Interesting Man in the World to kick around anymore.

At least not this one.

The beer, Dos Equios, is sending the actor who has portrayed The Most Interesting Man to retirement - on Mars!

The actor, Jonathan Goldsmith, is being replaced by a younger actor, who will target younger beer drinkers.

According to a release from the company:

“From superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character. We know ‘The Most Interesting Man in the World’ will continue to endure and grow, as the character’s story is bigger than one individual. Stay Thirsty isn’t just a tagline — it’s a mind-set Dos Equis embraces daily to connect with our consumer and inspire everything we do.”

Here is the final commercial for Goldsmith:

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