Luke Bryan is working with Cabela's, the hunting, fishing, outdoorsy store, and his first video for the company has come out.

Luke Bryan is decked out in camo, he looks like he's ready to step outside and go hunting.  He and Cabela's have a multi-year partnership in which he will act as a representative.  Bryan says that he approached this new venture the way he does everything else, he treats his career and his hobbies with equal enthusiasm.

"It's in my rehearsals.  It's in my dressing room.  It's in my favorite stage.  It's in my nature."  Bryan says in the clip.

Watch the clip here -