On a cool September morning, Cat Country launched 107 imaginary balloons into the atmosphere - each balloon attached to an imaginary prize.

The imaginary balloon launch was held earlier than planned, and at a different location to avoid any protesters - real or imaginary.

The 107 imaginary balloons were launched over Northfield just before 6am today in absolute perfect weather conditions.

We expect all 107 imaginary balloons - each attached to an imaginary prize - to eventually land on, well, land, or in the ocean. If you find an imaginary prize attached to an imaginary balloon, it's yours to keep!

If you find something good, please let us know what you found by calling 609-383-1073, or by telling us about it in the comment section below.

Hopefully, no imaginary animals - or imaginary people - were injured.

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