Different strokes for different folks.

Apparently the need and desire by some men to wear women's lingerie is sufficient enough for a company to decide to produce such lingerie, especially to be worn by men. Welcome to 2013.

HommeMystere is the name of the company. It's website says it makes women's lingerie for men, "made with care, attention to detail, and fits your body perfectly."

If you're wondering if the men who order from the company (discreet delivery available) fit any sort of stereotype, the answer is apparently no. Again from the website: "We provide our lingerie for guys.  We are not concerned if you are gay, straight, vegetarian, republican, anglican, martian or any other persuasion.  We just design and manufacture attractive luxury underwear for men."

The company has a promotional video. Viewer discretion is advised.

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