The Former Atlantic City Hilton Gets Another New Name

One of Atlantic City's oldest gaming halls is getting yet another new name as the casino attempts to rebrand itself as a place for locals.

The former Atlantic City Hilton hotel and casino lost its rights to the Hilton name last summer and was quickly rebranded as ACH. Earlier today, it was announced that the ACH name is going away, replaced by the Atlantic Club Casino Hotel.

This casino is no stranger to name changes. It opened in 1980 as the original Golden Nugget and, over the years, has been Bally's Grand and The Grand before spending most of its life as the Atlantic City Hilton.