A new "challenge" has been making the rounds of the internet: The "Hold a Can of Coke with Your Boobs Challenge."

According to a Facebook page promoting the challenge, the challenge is "Reminding women to get your mammogram and donate to breast cancer awareness."

One of the problems that one first notices is that the page doesn't give list a specific charity in which challengers should contribute.

Across the internet, people have been taking part via pictures and videos.

BuzzFeed  has reported that the challenge is actually kind of ....... fake.

Danny Frost, the man behind the fake #HoldACokeWithYourBoobsChallenge campaign, said his company started it “as a joke” and that they “went with it” when people believed it was for a breast cancer charity.

One woman doesn't find this challenge cute or sexy.

Aimee Fletcher, who first saw the challenge on the day she attended a funeral of a friend who had died of breast cancer, said she is “sick” of “games” that don’t show the reality of cancer.

“Breast cancer is not fun and sexy. The treatment is grueling… It’s not glamorous and why people decide to take photos of the part of the body that breast cancer destroys is beyond me.”

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