KFC Won Twitter and No One Noticed
When it comes to social media marketing no one does it better than fast food restaurants. Wendy's is very sarcastic and snarky on Twitter and Arby's uses products to make nerd-inspired pictures.
KFC threw their hat into the ring and no one noticed...until now. Twitter user @Edgette22 (Mike Edgette) caught on to KFC's Twitter game and he went viral.
"@KFC follows 11 people. Those 11 people? 5 Spice Girls and 6 guys named Herb. 11 Herbs & Spices. I need time to process this."
Yes, KFC follows 11 herbs and spices, which is what they say is on their chicken.
The story gets better... Edgette received a gift in the mail from KFC for his discovery.
According to FoodEnvy.TV the painting was commissioned by the ad agency Wieden+Kennedy. The painting came with a letter from Colonel Sanders himself.
It has come to my attention that I owe you a Kentucky Fried ‘thank you’. You were the one who found the obscure message hidden in who I was following on Twitter. I wasn’t sure if anyone in the world had the wits, skill and sheer determination to solve this puzzle I created. And you not only solved it, you went, as they say, ‘viral’ with it. So, from one refined yet still in-touch social media mogul to another: Well done.
You may not have noticed yet, but attached to this letter is a reasonably sized painting. This is a painting that I painted, with paint. And yet, it’s somehow more than that. It’s a metaphor. It’s a tribute. It’s a long-awaited payoff for those years of art classes I took from Lisa in Accounting’s weird aunt. But above all, it’s a thank you. A thank you for your service on the front lines of the internet, bringing people the web-based content they crave as much as my delicious chicken. Thank you, Mr. @edgette22. You’re as crispy as they come. Enough chitchat — here are 52 gift cards, each worth $5. I’d tell you not to spend it all in one place, but, well, you know.
Buckets of Regards,
Colonel Harland Sanders.
I don't know who really won, KFC or Mike Edgette.