Have It Your Way, Your Way
Burger King is test marketing a delivery service. I may never have to leave the house again.
Let's say it's 9:30 at night, you're hunkered-down on your couch flipping between "Toddlers & Tiaras" and "Wife Swap," and you suddenly get hungry. Pretty soon, if all goes well, you won't have to trek-out in your pajama pants and a hoodie to grab a burger and fries. Burger King is trying delivery service at a few select locations in Maryland and Vineland. Yes, one day, there might be door-to-door Whopper service here in South Jersey.
The initial specs of the plan have a $8 or $10 minimum order (they're not going to deliver one order of fries to your couch) with a small delivery charge and they're striving to deliver food within a 10-minute radius of the restaurant. One quirk is they won't deliver shakes, fountain drinks, coffee, or breakfast food (maybe they'll deliver bottled soda with a value meal?).
Will this spur other fast food restaurants to try the same? Besides a few locations in New York City, McDonald's doesn't seem too interested in trying delivery service (imagine if you have a cranky kid and you could get a Happy Meal delivered right to your house -- there's money to be made there). Since competition fuels competition, we'll have to wait and see how Burger King's experiment works-out.