Brush your teeth, help your kid's school!

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An announcement was made this week about the launch of the new Colgate and ShopRite Challenge that will turn recycled oral hygiene products into important and useful school supplies for various schools going into the new school year come September.

ShopRite and Colgate have teamed up with the company TerraCycle in an effort to teach about the importance of recycling to better our planet. To participate in the Colgate National Recycling Program, you head over to, print out a the shipping label they provide, collect your recyclable goods, and ship them back. Participants can also vote online to win some of the recycled supplies for their school!

Schools competing in the contest will include those from New Jersey, Pennsylvania, Delaware, Maryland, Connecticut, and New York. The prizes are nothing to scoff at, either. Everything from bookbags to chairs and desks will be included in the schools' winnings which are worth a whopping $92k of recycled materials.

The contest officially launched on March 7th and entries will continue to be accepted through June 30th.

Vice President of Oral Care for Colgate North America had this to say about the importance of recycling and recycling education:

“The Colgate brand is in more homes than any other, so we believe we have the responsibility - and opportunity - to create a healthier, more sustainable future for all.... Partnering with TerraCycle and Shoprite will help us not only eliminate plastic waste but also convert used packaging into valuable, beautiful products for our communities. That's a big win for the triple bottom line!”


For the contest's official rules, click HERE. Everything you need to know about how to participate in the Colgate® and ShopRite® School Challenge can be found at

The information above was generously provided by TerraCycle via their latest press release.

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