New Owners Commit to Big Changes at Bally’s Atlantic City
As new owners prepare to take-over Bally's in Atlantic City, they're committing to do more than just paint a few walls and install some new carpet.
During a hearing Wednesday before the Casino Control Commission, officials with Twin River Worldwide Holdings committed to spend, according to The Press of Atlantic City, at least $90 million on the decades-old gaming hall in the center of town with plans to make it, "more attractive and competitive in the Atlantic City market," over the next five years.
Yogonet Gaming News reports Marc Crisafulli, executive vice president of strategic development and government relations for Twin River, said, "We want to make sure Bally’s is competitive again and return it to its former glory. We’re committed to making it a signature property again, right at the center of the Boardwalk. ... We know it’s going to take a lot of time, effort, and investment."
Twin River Worldwide Holdings agreed to purchase Bally's from Caesars Entertainment and VICI Properties for $25 million several months ago.
Just last week, FanDuel announced they will be opening an in-person sports book at Bally's once the sale is finalized. When that happens, every casino in Atlantic City will have in-person sports betting.
The Press of Atlantic City reports Bally's new owners hope to renovate 900 hotel rooms, create new mini-suites, and launch new restaurants by next summer.
Bally's, then Bally's Park Place Casino, opened on December 30, 1979. Ten years later, Bally's constructed a 750-room hotel tower, which is known for its exterior (mostly) pink glass. In the summer of 1997, The Wild Wild West Casino opened as the second casino at Bally's.